ETHICAL BEHAVIOR
We oppose fast fashion and embrace the idea of slow fashion, creating products that last over time, in terms of quality, design, and affection, so that we have a product that lives through time and seasons.
We do not work on new seasonal collections, but we are guided by our creative flow, producing small quantities in order to avoid waste and waste.
We use recycled and/or responsible materials.
OUR PRODUCTS ARE DESIGNED AND MANUFACTURED IN TUSCANY, USING ITALIAN MATERIALS AND CRAFTSMANSHIP. BY PRODUCING IN ITALY, WE AVOID THE POLLUTION CAUSED BY TRANSPORTING PRODUCTS AND CAN CLOSELY MONITOR EVERY STAGE OF THE PRODUCTION PROCESS.
IN TUSCANY, WE HAVE DISCOVERED A REGION RICH IN TALENT AND TRADITIONS, WHICH HAS ALLOWED US TO CREATE HIGH-QUALITY AND SUSTAINABLE PRODUCTS. WE TAKE PRIDE IN WORKING CLOSELY WITH A VARIETY OF SUPPLIERS: FROM ESTABLISHED COMPANIES WITH SOLID EXPERIENCE IN THE SECTOR TO SMALL, EMERGING ONES THAT BRING AN INNOVATIVE AND YOUTHFUL TOUCH TO OUR BRAND.
THIS BALANCE BETWEEN EXPERIENCE AND FRESHNESS ENABLES US TO ENSURE EXCELLENT PRODUCTS AND SUCCESSFULLY MEET OUR CLIENTS’ NEEDS, WHILE OUR COMMITMENT TO COLLABORATING WITH YOUNG TALENTS CONTINUALLY ENRICHES OUR APPROACH. WE ARE CONVINCED THAT THESE COLLABORATIONS ARE THE KEY TO OUR SUCCESS.
- It uses less water than traditional dyeing methods. This is because the dyes are applied at a lower temperature, so they do not need to be dissolved in as much water.
- It uses less energy than traditional dyeing methods. This is because the dyes do not need to be heated to high temperatures.
- It uses three times less dye and produces less waste than traditional dyeing methods. This is because the dyes are water-based and can be easily recycled and disposed of.
THE PROCESS OF DYEING WITH NATURAL DYES IS AN ANCIENT TECHNIQUE THAT HAS BEEN USED FOR CENTURIES TO COLOR FABRICS.
IT IS A DELICATE PROCESS THAT REQUIRES CAREFUL ATTENTION AND EXPERIENCE. THE DYE MUST BE PREPARED BY GRINDING THE COLORING MATERIAL AND THEN IMMERSING IT IN HOT WATER.
THE FABRIC IS THEN SOAKED IN THE DYE SOLUTION AND LEFT TO SIT FOR A PERIOD OF TIME. ONCE THE FABRIC IS DYED, IT NEEDS TO BE RINSED TO REMOVE ANY EXCESS DYE. THIS IS THE PROCESS THAT OUR GARMENTS, DYED WITH ACTIVATED CHARCOAL, HAVE UNDERGONE. THE CHARCOAL IS 100% NATURAL, OBTAINED THROUGH THE CARBONIZATION OF PLANT MATERIALS (BEECH, BIRCH, PEAT) AND THEN PURIFIED.
ADVANTAGES OF USING NATURAL DYES:
- THEY ARE FREE OF HARMFUL CHEMICALS
- SAFER TO WORK WITH
- DO NOT POLLUTE THE ENVIRONMENT AS THEY ARE DISPOSED OF IN WATER
- ENHANCE THE BIODEGRADABILITY OF NATURAL FIBERS
- MAY HAVE ANTIBACTERIAL PROPERTIES
- GIVE GARMENTS A NATURAL LOOK AND SCENT.
- The mailer box is made from grass and is both recycled and recyclable, made from renewable raw materials.
- The tissue paper used to protect the garment is post-consumer waste, meaning it was previously used and then recycled. It comes from waste material from the printing industry, which we collect from a typography in Naples.
- The stickers used to close the tissue paper and box are made from recycled paper and printed with water-based ink.
WE ARE PROUD TO INCORPORATE RECYCLED MATERIALS INTO OUR BRANDING, ENSURING ENVIRONMENTALLY FRIENDLY PACKAGING WITHOUT COMPROMISING QUALITY AND FUNCTIONALITY.
ALL OF OUR LABELS ARE MADE FROM 100% RECYCLED POLYESTER.
IN ADDITION TO PACKAGING, WE ARE COMMITTED TO INCREASINGLY USING WASTE MATERIALS AND DEADSTOCK FABRICS FOR THE PRODUCTION OF OUR GARMENTS.
